How Drones Can Help Farmers Grow More Crops

AgriTech start-up is putting an eye in the sky

Hummingbird CEO Will Wells and Rowley Gregg, the company’s COO

Hummingbird CEO Will Wells and Rowley Gregg, the company’s COO

 

A start-up using drones to gather data for farmers has secured funding to takes its business to the next level.

Hummingbird is a data analytics and artificial intelligence business for precision farming. It uses Unmanned Aerial Vehicles (UAV) – drones to you and me – paired with data collection software enables farms, and their managers, to generate a real-time image of the land and crops’ welfare. From this data, problem areas can be attended when necessary and can work to reduce a farms water consumption, pesticide use and more.

It has received an undisclosed sum from SmithsonHill, a Cambridge-based joint venture between landowners Russell Smith Farms Limited and Hill Commercial Investments Limited who are united in their vision for the future of AgriTech.

Directors from SmithsonHill have invested in Hummingbird to enable further development of its product – creating the software architecture to house the company’s machine-learning algorithms. Hummingbird will have its Beta rollout in 2017 across a number of pioneering growers in the East, including working with Russell Smith Farms.

Emma Fletcher, managing director of SmithsonHill, said: “SmithsonHill understands the importance of developing science and technology to aid the efficiency of farming and agriculture as a whole. We are aware of the impact of global population growth and the associate increase in food consumption over the next 30 or so years.

“We want to do what we can to help farmers and the industry achieve this production growth in the most sustainable way. Funding innovative start-up companies with the technology and know-how to revolutionise the way we farm is just one way we can do that.”

“We are extremely excited to have the support of SmithsonHill and Russell Smith Farms at this pivotal time in our development,” says CEO, Will Wells. “Artificial Intelligence and the Internet of Things are game-changing new technologies for modern precision farming. We look forward to the results of our Beta commercial rollout this year and thank SmithsonHill for their involvement with the project.”

…Read More at How drones can help farmers grow more crops.

 

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